Sweet Shop USA Debuts New FIT Candy Bars and Everyday Boxes

East Texas’ Sweet Shop USA introduced its new FIT candy bar line at AmericasMart’s Atlanta International Gift & Home Furnishings Market in July.

The FIT candy bar line is an alternative to traditional candy bars. It is higher in protein and lower in sugars than regular candy bars. Sweet Shop’s FIT candy bar line has four flavors: Spicy Gogi Berry Dark, Milk Chocolate Spicy Peanut, Dark Chocolate Sea-Salted Almond Chocolate and Milk Chocolate Toffee Crunch Chocolate.

“We are thrilled to be debuting our new FIT Candy Bars as well as showcasing our new and improved Everyday Boxes at this year’s Atlanta International Gift & Home Furnishings Market,” said Michael Moss, president and owner of Sweet Shop USA. “The Everyday Boxes are bigger and better than ever and our new line of FIT candy bars are not only better for you, but higher in protein, making them  ‘chocolate you can throw a fit over’.”

Sweet Shop USA will also bring its updated “Everyday Boxes” that have larger sizes and more truffles. The Everyday Boxes come in four variety boxes: Assorted Fudge Love Truffles,  Assorted Sea Salt Caramel Truffles, Assorted Mint Truffles and Assorted Truffles.  

“We take such pride in our work. We individualize each handcrafted chocolate and use only the highest quality ingredients to make every piece special. This attention to detail also enables us to customize each of our product’s presentation to perfectly fit our customers needs,” said Mandy Hughes, chief customer officer of Sweet Shop USA. “Our passion for crafting fine chocolate shines through as soon as customers see and taste our products.”

The award-winning Sweet Shop USA currently holds the coveted Guinness World Record’s title of Largest Chocolate Truffle, a 2,368.5-pound mint ganache, chocolate truffle, measuring nearly three and a half feet tall and more than 12 feet in diameter.

Also this year, Sweet Shop USA’s Goji Berry Coconut Bar won gold sofi award for best chocolate (milk and white) at the Summer Fancy Food Show in July in New York.  

Sweet Shop USA, celebrating 44 years of handmade chocolates, was founded in Fort Worth, Texas, in 1972 and is a privately-owned chocolate manufacturer dedicated to preserving the craft of American handmade chocolates.

Now located in Mount Pleasant, Texas, the 80,000 square-foot factory makes Sweet Shop USA one of the largest handmade chocolate factories in the country.  Sweet Shop USA has received national recognition for creating more than 100 varieties of handmade pieces including various truffles, Famous Brags®, Nuts and Chewies, and its signature Fudge Love®.  All-natural handmade products are distributed to more than 10,000 retailers nationwide, including gourmet, gift, coffee, floral, and specialty retailers as well as major department stores. Branded Collections include Sweet Shop USA label, Mrs. Weinstein’s Gourmet Toffee and Price’s Fine Chocolates. Price’s Fine Chocolates was founded in Kansas City, Missouri, in 1919 and is known for its most popular creation: Annaclair’s®.