Little Villager Kids Beverage Debuts

Southern California-based Villager Goods announces the launch of Little Villager, a low-sugar and flavorful organic beverage for kids.

Co-founded by active and health-conscious parents, Josh Landan and Jeff Hansson, Villager Goods is also owned in partnership with a team of professional surf, skateboard, and snowboard athlete investor-ambassadors. Villager Goods is pleased to expand the brand to now include affordable and organic wellness products for its youngest fans through Little Villager.

The team at Little Villager is dedicated to producing nutritious and organic product alternatives for parents and kids by offering delicious drinks made with simple ingredients. The no-sugar-added beverages, launching this month at nearly 300 Target locations nationwide and on Target.com, contain 40 percent juice, and are available in three kid-favorite flavors including Apple Juice, Pink Lemonade and Fruit Punch.

Conveying the same California lifestyle as its parent company, Little Villager is backed by top athletes like pro-skater Paul Rodriguez and pro-surfer Alana Blanchard. Landan and Hansson hope to inspire active, healthy lifestyles from a young age, leveraging its community – or “village” – of athletes and influencers to spark a movement that will positively impact millennial families everywhere.

“The Villager Goods team and I could not be more excited about the launch of Little Villager,” said Villager Goods Co-Founder and CEO, Josh Landan. “As parents, Jeff and I believe strongly in delivering healthy and organic products for families, and there just isn’t much available at an affordable price point. We’re excited to fill that gap in the marketplace with Little Villager, and to leverage our community of athletes and influencers to inspire active and healthy lifestyles for kids nationwide.”

Villager Goods and Little Villager are led by a team of surfers, skateboarders, snowboarders, photographers, and artists who seek to inspire a healthy, active and adventurous life. The community-driven Little Villager meets a growing need for organic products that are also affordable and represent a lifestyle parents and kids can get behind.

For more information, visit www.villagergoods.com.