KeHE CAREtrade Announces Newest Partners

KeHE CAREtrade has announced its newest partners, and several snack brands are among them.

The KeHE CAREtrade® initiative, founded in 2017, identifies and promotes brands that advance a higher purpose than commercial success and is aligned with KeHE’s dedication to serve. These brands create good food, they’re passionate about being good to people and the environment, and have a service-minded vision for the future.

Bhakti means “devotion through social action,” and the company is devoted to giving back on a global scale. Guided by its philanthropic platform of GITA (give, inspire, and take action), Bhakti’s social mission is to make an impact in the world and be a voice for those who need it most. Just as cardamom is steeped into all of Bhakti’s iced chai tea products, charitable works are deeply infused into the way it does business.

This Bar Saves Lives is on a mission to end childhood malnutrition worldwide through a simple giving model – sell the best snacks to give the best life-saving nutrition. Each bar sold gives food aid to a child in need in a one-for-one model, equaling over 10 million life-saving food packets to date. This Bar Saves Lives’ bars also have unique flavor profiles like PB & J and Wild Blueberry & Pistachio that are non-GMO Project verified, gluten-free, and kosher.

NuttZo uses the sales from its seed and nut-based butters and bars to power the work of its real mission, Project Left Behind. The non-profit focuses on providing education and living essentials to orphans around the world. Since its inception, NuttZo has donated more than $100,000 to Project Left Behind to provide food, medical needs, supplies and tuition to more than 200 kids in children’s homes across Peru, Nepal, and India.

The Soulfull Project was born of a passion to locally serve those in need. With each purchase of its hot cereals, the Soulfull Project donates a serving to a local food bank in the region of purchase. It hopes to deliver nourishing, wholesome food to all Americans and to build healthier communities among the underserved. The Soulfull Project’s cereals come in bags, multipacks, and single-serve cups that are vegan and Non-GMO Project verified. It is also a Certified B Corporation.

World Centric has donated more than $3 million dollars from the sales of its 100 percent compostable tableware, including cups, plates, silverware, and more, since 2009. It aims to raise awareness of large-scale humanitarian and environmental issues by donating, at a minimum, 25 percent of its profits to grassroots social and environmental organizations annually, to serve the planet and itspeople. It hopes to provide assistance and to help create change.

This new group of brands joins the KeHE CAREtrade partners for 2018: Dignity Coconuts, Tony’s Chocolonely, Mavuno Harvest, Tanka, and The Real Co., which will continue in the program and will serve as mentors to the new member organizations.

The 2017 inaugural KeHE CAREtrade partners were Divine Chocolate, Growers Alliance Coffee, Kuli Kuli, Sunshine Nut Company, and Women’s Bean Project. Those companies will graduate from the program at the end of the year.

For more information on KeHE CAREtrade, visit its website.

KeHE Distributors, LLC (KeHE) provides natural and organic, specialty and fresh products to natural food stores, chain grocery stores, independent grocery stores, and other specialty product retailers throughout North America. KeHE is an employee-owned company with more than 5,500 employees in the U.S. and Canada. For more about KeHE, visit www.KeHE.com.