Jack Link’s Adds New Lunchbox Multi-Pack

Moms and dads can trade the high-sugar fruit cups and carby crackers in their kids’ lunchbox for the ultimate snack they can feel good about their kids eating, and that their kids will love. A protein-packed snack made with 100 percent premium meats, Jack Link’s offers new lunchbox multi-pack meat sticks, available in two beef flavors (Original and Pepperoni) and Original Turkey.

“We saw a need to create a high-quality, portable snack that tastes great and delivers on high protein so our kids can give each day their full potential,” said TD Dixon, Chief Marketing Officer at Jack Link’s.
“With six grams of protein, Jack Link’s sticks provide the staying power kids need to power through their day. Whether it’s practice, homework or just kids being kids, these meat sticks deliver a lunchbox snack that offers plenty of nutrition.

“We want kids to substitute meat treats for sweet treats,” said Dixon.

Now available in the meat snacks aisle at major retailers nationwide, the lunchbox-friendly snack provides 10 individually wrapped sticks and serves as the ultimate solution to throw in a backpack or lunchbox this school year. They’re also great for parents to toss into their briefcase or purse.

Founded by Jack Link in 1986, Jack Link’s Protein Snacks are the number-one meat snack brand worldwide. Family-owned and -operated, the company is headquartered in Jack Link’s hometown of Minong, Wisconsin, where the company continues its legacy of crafting delicious, high-quality meat snacks. Jack Link’s offers more than 250 varieties of protein snacks.

Mintel reported at the Summer Fancy Food Show that meat snacks have seen 62.1 percent growth in sales, and are second only to specialty waters as the fastest-growing segment of the specialty food market.