Award-Winning Big Chewy Nerds Goes Sour

Nerds®, the popular candy brand known for its tiny, tangy, crunchy candy packed with flavor, is expanding its award-winning product, Big Chewy Nerds, with the launch of Sour Big Chewy Nerds. Featuring a sour chewy center covered in a sweet, crunchy Nerds candy shell, the Sour Big Chewy Nerds is rolling out to the mass market, grocery and convenience stores nationwide in April.

Sour Big Chewy Nerds is moving the popular brand, known for its small size and bold flavors, into the growing sour candy segment. A bag of the new Nerds product contains a variety of sour flavors, such as Brainiac Blue Raspberry, Streaming Strawberry Lemonade, Wiki Watermelon and Blood Orange Byte. Sour Big Chewy Nerds are available in a 4.25-ounce Concession Box ($1.09 SRP), 6-ounce Medium Peg Bag ($1.99 SRP) and 10-ounce Standup Bag ($2.99 SRP).

Ferrara Candy Company, a related company of The Ferrero Group, is an industry leader in U.S. confections and one of the fastest growing confections companies in the country. A passionate team of more than 4,000 employees work together to share delight in every bite through leading brands that have shaped the confections market for more than 100 years. Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach’s®, Black Forest®, Butterfinger®, CRUNCH®, Laffy Taffy® and Nerds®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Headquartered in Chicago, the company has an operational network of manufacturing, distribution and R&D facilities across North America. Learn more at www.ferrarausa.com.