Werner Jerky Celebrates 25 Years

Werner Gourmet Meat Snacks Inc. (Werner Jerky), a jerky and snack manufacturer based in Tillamook, Oregon, is celebrating 25 years of business with a new look for their packaging and brand identity.

The new Werner Jerky & Snacks brand embodies the attributes and values on which the business was built 25 years ago.

Founded in 1994, Werner Jerky began as a two-person operation in the family garage. In the early days, husband-and-wife team Ken and Karla Werner were both producers and distributors of their meat snack products. Today, Werner Jerky employs more than 120 people and processes its products in a modern 85,000 square foot facility in Tillamook County. The products can be found across the country and internationally.

Although the company has seen significant growth in the past 25 years, the one thing that has never changed is their adherence to a mission of providing the highest-quality, best-tasting jerky, meat sticks and snack products. Earlier this year, Werner Jerky announced it is updating all its whole muscle jerky to all-natural formulations. Previously, the company had separate All-Natural jerky products.

“We know consumers today are looking for clean labels, with easy to read and healthy ingredients,” explains Lauren Seeger, Director of Marketing for Werner Gourmet Meat Snacks Inc. “Our shift to using all-natural recipes for our entire whole muscle jerky line just made sense.”

While its look is changing after a quarter of a century, what’s inside each package will still be the same high-quality, great tasting product consumers have become accustomed to.

The Werner Jerky launch of their new brand identity comes just in time for the 2019 Sweets & Snacks Expo May 21-23 at McCormick Center in Chicago, Illinois.

For more information, visit www.warnerjerky.com.