Torie & Howard Introducing New Packaging for Chewie Fruities

Torie & Howard is introducing new 4-ounce packaging for the original flavors of its organic Chewie Fruities® at the 2018 Sweets & Snacks Expo.

With the redesigned packaging, fruit elements representing the flavors of the candy are larger and more prominent, and “splashes” surrounding the fruits are intended to convey their juicy, fresh-from-the-orchard taste, said Torie Burke, co-founder and CEO. The new design for the gusseted, matte 4-ounce peg sacks also helps fruit graphics “pop” on a cleaner background and sends a fun, clean candy message for consumers seeking more healthful indulgences, Burke said.

Prominent call-outs on the package front make it easy for consumers to see that the candy is USDA organic, vegan and provides 100 percent of the daily requirement of Vitamin C. Header graphics indicate that the candy contains no preservatives, artificial flavors or colors, gluten or genetically modified ingredients. “As with the new Sour Chewie Fruities, we’ve added a wave of color along the bottom and the same color on the header, which is eye-catching on the shelf, and makes it easy for consumers to distinguish among the flavors,” Burke said.

Original Chewie Fruities flavors include Italian Tarocco Blood Orange and Wildflower Honey, California Pomegranate and Sweet Freestone Nectarine, and Meyer Lemon and Raspberry. An assorted flavor pack also is available. The 4-ounce Chewie Fruities peg sacks have a suggested retail price of $3.99 and ship six to a case and 48 to a master case. The fruit chews also are available in a 2.1-ounce grab-and-go stick pack with a suggested retail price of $1.99 and have 18 to a display case and 12 cases in a master case. More information may be found online at www.TorieAndHoward.com or by calling 1.888.826.9554.