Nutri-Grain Surveys Parents About Morning Routines

Nutri-Grain, the breakfast bar, surveyed more than 2,000 moms and dads about their morning routines and school year resolutions to find out what the back-to-school morning hustle is really like. The results were surprising:

• 84 percent of parents make resolutions for the academic year ahead.
• 63 percent of parents break those resolutions, citing lack of energy to keep up.
• The biggest challenge parents face in the morning? Getting kids out the door on time.
• Many parents do personal grooming on their way to work because of lack of time in the morning. Forty-three percent of women put on their makeup during the morning commute and 52 percent of men shave!
• Parents need to remind their kids at least twice in the morning to get dressed, brush their teeth, or put on their shoes.
• By the end of the school year, parents will have asked their kids to hurry up almost 540 times.
• In an average school week, kids spill on their clothes twice while getting ready for the day ahead.
• More than half of parents resort to bribing their children to keep resolutions on track, offering time with electronics (39 percent), a new toy or game (38 percent), or extra time watching TV (33 percent) as a reward.

• On average, parents skip around two breakfasts a week because their children make them late, though 8 in 10 parents think breakfast is the most important meal of the day.

“We wanted to shed light on what real mornings are like for parents before their kids go off to school,” said Jeremy Harper, Vice President of Marketing, U.S. Snacks, at Kellogg. “As a dad myself, mornings are far from perfect. We want parents to understand it’s OK if their resolutions fall by the wayside. Nutri-Grain can help with those crazy, time-compressed mornings and give you the energy to handle unexpected challenges.”

Nutri-Grain bars are made with eight grams of whole grains and eight essential vitamins and minerals.