Muuna Pumpkin Spice Cottage Cheese Launches

It’s officially pumpkin season, and Muuna, the award-winning dairy brand, continues to reimagine cottage cheese with the launch of Muuna Pumpkin Spice flavored cottage cheese.

Consumers’ appetite for pumpkin flavored products is on the rise according to Nielsen, with sales up 15 percent to $489 million in the 52 weeks ending August 25, 2018.

As October 21 is National Pumpkin Cheesecake Day and October 26 is National Pumpkin Day, the launch is well-timed.

“There is a large demand for pumpkin spice products, and we are thrilled to debut a Pumpkin Spice first in the cottage cheese category,” said Gerard Meyer, CEO of Muuna.

Muuna Pumpkin Spice flavor is a special blend of real pumpkin puree, pumpkin spice seasoning, and creamy, protein-packed cottage cheese, conjuring the flavor of pumpkin cheesecake. Consumers who clamor for all things pumpkin can reap the nutritional benefits of their favorite seasonal flavor guilt-free. For instance, one medium pumpkin spice latte averages approximately 50 grams of sugar and little to no protein whereas a 5.3-ounce snack cup of Muuna Pumpkin and Spice flavor has 8 grams of sugar, 17 grams of protein, and contains probiotics and potassium.

Muuna Pumpkin Spice joins the brand’s original line of low-fat plain and a wide variety of fruit-on-the-bottom flavors such as Black Cherry, Vanilla, Raspberry, Pineapple, Peach, Blueberry, Strawberry and Mango, each of which are loaded with protein and contain calcium, vitamins A and C, potassium and probiotics.

Muuna has won multiple taste awards, including first place in the cottage cheese category for the 2018 World Championship Cheese Contest.

Pumpkin Spice launches this week in select retailers and is available while supplies last. Muuna is available in more than 7,500 grocery stores in the Northeast, Southeast, and Midwest. For more information, visit www.muuna.com. If you’re a retailer interested in carrying Muuna, email Sales@Muuna.com.