Little Red Dot Kitchen is introducing new packaging for its Bak Kwa meat snacks at Natural Products Expo West following an introduction to the attendees at the Winter Fancy Food Show. The new packaging provides more information about the Bak Kwa snacks, including the texture of the roasted meats and the flavor profile, said Ching Lee, CEO.
The resealable packaging also was designed with a high-end, metro look, while Chinese characters at the top of the 1- to 2.5-ounce packages highlight the Asian roots of Little Red Dot Kitchen’s Bak Kwa, which are inspired by a traditional grilled Singapore and Malaysian street food.
“This look was originally designed for our plant-based vegan Eggplant Baconess Bak Kwa, which we introduced last year,” Lee said. “We liked the upscale feel of the package and thought it would help consumers understand what makes our meat snacks different from more traditional jerky. So, we decided to repackage the entire line with the same design.”
Bak Kwa meat snacks are available in five flavors, including the 2016 sofi[R] Award winning Hickory Smoked Spicy Candied Bacon, which has no nitrates or nitrites, Spicy Chipotle Beef Bak Kwa, Lemongrass Beef, Pork Bak Kwa, and free-range Turkey Bak Kwa. The vegan version, Eggplant Baconess Bak Kwa, is available in 2-ounce bags with a suggested retail price of $4.99 to $5.99.
Little Red Dot Kitchen’s Bak Kwa meat snacks come from U.S. farms dedicated to raising animals humanely and without antibiotics or hormones. They are minimally processed with most ingredients having non-GMO verification and also are free from artificial ingredients, wheat, dairy and eggs. The meat snacks are available in resealable 1- to 2.5-ounce packages with a suggested retail price of $6.99 to $7.99. Cases include eight of the 2- to 2.5-ounce bags and 18 of the 1-ounce bags.