Fresh Cravings Leads Chilled Salsa Sales

FoodStory Brands’ Fresh Cravings refrigerated salsa has dramatically increased its distribution over the past 12 months, receiving numerous new authorizations from prominent grocery stores, one of which includes an international retailer, Walmart Canada. As of the end of March, this powerhouse brand will be available in over 9,000 fresh produce departments, a 125 percent increase from the year prior.

Fresh Cravings® continues to be available nationwide at Walmart, and, in March, entered Kroger and Kroger-owned chains (Dillons, Fry’s, Smith’s, King Soopers, Ralphs, Fred Meyer, QFC, and Food 4 Less), as the only branded salsa in their produce departments. The brand’s organic salsa line is currently available across all Publix and GreenWise Markets in Florida, and in select Publix supermarkets in Alabama, South Carolina, and Georgia. Fresh Cravings Organic also entered Texas-based retailer HEB in March.

In April, the refrigerated salsa hit shelves at ShopRite, a division of Wakefern, along with C&K Market and its two banners Ray’s Food Place and Shop Smart. Beyond traditional retailers, Fresh Cravings also launched with distributors Peirone Produce and Charlie’s Produce, which exponentially increased its availability at independent markets. The salsa brand remains available at all of the supermarkets in which it launched in 2018: Tops, ACME, Redner’s, and Dierbergs.

Retailers continue to authorize Fresh Cravings Salsa due to its ability to drive category-leading consumer repeat rates. For example, it leads in shopper loyalty at the nation’s largest retailer with a 2-plus repeat purchase rate of 41 percent; more than four out of ten Fresh Cravings consumers make multiple purchases of the brand annually. This is a higher repeat rate than any competitor, not only in refrigerated or shelf stable salsa, but also among leading brands of guacamole and refrigerated salad dressings.

Moreover, when Fresh Cravings Salsa is in a shopper’s basket, it increases the ring by 66 percent versus average retailer baskets, as the shopper is inspired to buy other produce and dairy items. Combined with the demonstrated repeat purchase rate, this salsa not only brings shoppers back to the shelf, it also increases overall sales for the retailer. This combination offers retailers a value proposition to increase sales across multiple products.