Laffy Taffy Launches “GONE BANANAS!”

Laffy Taffy may be known for having jokes on the wrapper, but this year the brand played the ultimate April Fool’s joke on its fans in a partnership with comedian, actor, and writer Joel McHale. Together, they sparked a rumor surrounding the missing, beloved banana flavored candy. Fans took notice and were speculating over the whereabouts of Laffy Taffy’s best-selling banana-flavored candy flavor. However, fans ultimately received a sweet reward when on Ferrara Candy Company, the makers of Laffy Taffy, announced the launch of a banana-only flavored bag of Laffy Taffy. The limited edition “GONE BANANAS!”™ Laffy Taffy® candy is available in a 3.5-ounce peg bag nationwide for a suggested retail price of $1.

Close to a week before April 1, Joel McHale posted a photo on his social media accounts, in which he alludes to a lack of banana flavor. In the post, he poses with an assortment of Laffy Taffy products, with the banana flavor noticeably absent.

Beyond the “Gone Bananas” product, a wide assortment of Laffy Taffy products are available at mass market, grocery, drug and convenience retailers nationwide, in a variety of sizes ranging from 0.34-ounce pieces to 48-ounce bags. To learn more about the Laffy Taffy brand and products, visit the brand’s website at LaffyTaffy.com.

Ferrara Candy Company is an industry leader in U.S. confections and one of the fastest growing confections companies in the country. A passionate team of more than 4,000 employees work together to share delight in every bite through leading brands that have shaped the confections market for more than 100 years. Its diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach’s®, Black Forest®, Laffy Taffy® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Headquartered in Chicago, the company has an operational network of manufacturing, distribution and R&D facilities across North America. Learn more at www.ferrarausa.com.