ReGrained Wins 2019 Editor’s Choice NEXTY
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Of more than 3,600 exhibitors, ReGrained was selected for displaying the utmost in innovation, integrity, and inspiration and helping forward the work of the natural products industry to deliver more healthful, trusted and sustainable products to consumers.
This prestigious award followed a challenging discovery for the company. The characteristics that made their plant-based packaging the first compostable to market also caused their SuperGrain+ bars to stale out in the field. The impact on consumers and trade partners resulted in the difficult decision to suspend its use until a viable solution was developed. In its public statement announcing the temporary switch, ReGrained’s Daniel Kurzrock, wrote, “in our effort to prove that waste can be designed out of the food system, we began to create waste through staling product.”
At Expo West, ReGrained continued this conversation on the show floor and thought leadership stage. Its goal is to package in a fully certified compostable film within a year. To achieve this goal, they are working with the OSC2 sustainable packaging collaborative and other industry experts. ReGrained has open sourced its experience to help lead the industry to broadly adopt regenerative, plant-based alternatives to conventional petroleum-derived, non-renewable/degradable packaging.
At Expo, the company also showcased its latest culinary innovation — a savory puffed snack. These extruded snacks feature the brand’s hero ingredient, SuperGrain+, a nutrient-dense, sustainable flour upcycled from rescued brewers’ grain and processed using ReGrained’s patented technology. Five delicious, chef-driven variations of the product were presented, with bold flavors such as Mexican Street Corn, Urban Garden, Texas Pit BBQ, Smoked Salt and Pepper, and Aged Cheddar. To democratize the final phase of their product development, ReGrained invited Expo West attendees to trial the crunchy snack and provide feedback before it officially launches the product this summer.
For more information, visit www.regrained.com.