Brainiac Kids Delivers Brain Nutrition

Ingenuity™ Brands, the first company dedicated to food-based brain nutrition, announced the launch of Brainiac Kids, a line of kids’ yogurts specifically targeted to help their developing brains.

Brainiac™ Kids yogurts are whole milk yogurts enhanced with the BrainPack™, a unique blend of key nutrients, including the Omega-3s, DHA, ALA, and Choline, which support childhood brain development. One 4-ounce. cup of Brainiac Kids yogurt provides as much Omega-3 DHA as one kid’s portion of salmon, as much Omega-3 ALA as 1 cup of Brussels sprouts, plus as much Choline as 2 cups of broccoli.

Created by parents, pediatricians, nutrition scientists, and neurologists, Brainiac Kids is poised to disrupt the nearly $1.5 Billion a year kids yogurt category.

According to the USDA NHANES Survey “What We Eat in America” and the World Health Organization’s nutrition targets, children are only eating 20 percent of an adequate daily amount of Omega-3 DHA/EPA. In addition, data from the Survey and the National Academy of Medicine, which sets US dietary recommendations, demonstrates that kids are only getting about two-thirds of their daily adequate intake of the essential nutrient Choline. These nutrients are critical for childhood brain development.

Omega-3 DHA is an essential building block of brain cells, and Choline is an essential nutrient that connects and enhances our brain’s information “superhighways.” There is a growing body of research that supports their essential role in brain development throughout childhood and adolescence as the brain continues to grow and develop memory, emotions, and higher cognitive functions.

Brainiac Kids Whole Milk Yogurts have 40 percent less sugar and 50 percent more protein than the leading kids’ yogurt and Brainiac Kids yogurt drinks have 50 percent less sugar than the leading kids’ yogurt drink. They are made with three strains of live and active probiotic cultures, are non-GMO, gluten-free, kosher, contain no artificial ingredients and are derived from cows not treated with rBST.

Available in four kid-approved flavors: Strawberry Banana; Strawberry; Mixed Berry; and Cherry Vanilla. Brainiac Kids is recognized for bringing much-needed innovation to the kids’ yogurt category and is a NEXTY Award Finalist for “Best New Natural Kid’s Product.”

To learn more about Brainiac Kids, visit www.brainiackids.com.