Magnum Ice Cream Introduces Vegan Frozen Bars

Magnum Ice Cream has launched Magnum Non-Dairy frozen dessert bars in the United States. Expertly crafted with non-dairy Belgian chocolate and a vanilla base, Magnum Non-Dairy delivers the brand’s first-ever plant-based bar. Available in two flavors, Classic and Almond, non-dairy fans can now experience the signature Magnum “crack” with every bite.

Certified Vegan by Vegan Action, the new bars deliver the indulgence expected from the chocolate ice cream brand. Master chocolatiers source cocoa beans from Rainforest Alliance Certified™ farms and pair the chocolate with a creamy vanilla base made from a blend of coconut oil and pea protein.

Magnum Non-Dairy bars are available in the non-dairy frozen and ice cream section of grocery stores and mass retailers nationwide for a suggested retail price of $4.99-5.49.

Launched in 1989, Magnum® Ice Cream was the first handheld ice cream bar targeted as a premium adult offering. Today, Magnum Ice Cream is one of the world’s leading ice cream brands, selling more than one billion units annually worldwide.

For more information, visit www.MagnumIceCream.com.