HI-CHEW Superfruit Mix Adds Dragon Fruit Flavor

Introducing Dragon Fruit, winner of the HI-CHEW™ East Meets West Flavor Challenge to bring fan-voted Japanese flavor to America
HI-CHEW, the immensely fruity, intensely chewy candy gets a super boost with the launch of the new HI-CHEW Superfruit Mix, featuring vibrant fruit flavors such as Açaí, Kiwi, and an exotic new addition: HI-CHEW Dragon Fruit.
Morinaga America, Inc., maker of HI-CHEW, hosted the East Meets West Flavor Challenge to pay homage to the brand’s Japanese heritage and celebrate ten years of success since coming to America in 2008. Dragon Fruit claimed victory among 20 unique and interesting HI-CHEWflavors from Japan, ranging from Banana Fizz to Strawberry Cheesecake. The fruit, known for its bright hue, is grown in various countries, including the small Japanese island of Okinawa. With the arrival of the winning fruit flavor, the brand continues to drive innovation and excitement with its true-to-fruit flavor offerings and one-of-a-kind chewy texture.
The Superfruit Mix is filled with flavors derived from fruits sporting superfruit properties. Dragon Fruit, Açaí and Kiwi are all made with concentrated fruit juices, with each piece offering a burst of sweet flavor and real chia seeds in every chewy bite. HI-CHEW Dragon Fruit also features the fruit’s pink outer color and white center. HI-CHEW Açaí’s rich purple hue mimics the açaí berry, which is high in antioxidants. HI-CHEW Kiwi offers the refreshing taste of the ripe fruit with real kiwi seed texture.
After more than a decade of innovating HI-CHEW candy for its ever-growing, enthusiastic fan base, Morinaga America, Inc.’s team of flavor experts continues to develop the most authentic flavors through detailed research into consumers’ palates, preferences, and trends. With this thorough and selective flavor-making process, the brand continues to grow and expand its portfolio in the United States. In fact, one billion pieces of HI-CHEW were eaten this past year, a testament to the can’t-get-enough fruity, chewy candy!
For a suggested retail price of $2.39 (varies per market), HI-CHEW Superfruit Mix will be available April 26th at Walmart and online at HI-CHEW.com.