#SSE18 New El Sabroso Cantina Tortilla Chips

Did you know that the original tortilla chip was popularized as a snack in Los Angeles and San Antonio, Texas in the early 1940s? Which of the two cities was first to make the delicious snack is the subject of much debate.

Today, according to IRI Multi-Outlet trends ending 12/31/17, the U.S. tortilla chip category is $4.2 billion in size with a dollar growth rate of 1.6 percent.

“Consumers are looking for authentic, artisanal snack brands that are delicious and that have healthy good-for-your qualities,” said Joe Papiri, Vice President of Sales and Marketing for Snak King. “Our new El Sabroso® Cantina Tortilla chips are crafted the old-fashioned way – cut from freshly made corn tortillas and cooked to a delicious crunch, plus they are non-GMO, gluten free, kosher and have no artificial flavors, colors or preservatives.”

“I believe that new entries such as this line can help to further accelerate growth in the category by attracting new shoppers as well as to increase the shopping basket for our retailers – as after all, who eats tortilla chips alone? Our chips are excellent as an appetizer or a meal starter– great for dipping, but terrific for nachos!” said Papiri.

The new El Sabroso Cantina line is made up of three varieties: El Sabroso Cantina Thick and Crunchy Tortilla Chips, El Sabroso Cantina Thin and Crispy Tortilla Chips and El Sabroso Cantina Jalapeno Lime Flavored Tortilla Chips. The Cantina line can be found in specialty and grocery retailers across the country.

Visit Snak King at booth #524 at the Sweets & Snacks Expo. For more information, call 800.748.5566, email privatelabel@snakking.com or go to www.snakking.com.